BOBBY PEN CREATIVE
Media, Content Creation & Marketing
Hi! My name is Lauren M. Williams, M.A. I’m also known as “Bobby Pen,” a Multimedia Communications Professional with almost 15 years experience in digital storytelling, proven digital marketing strategies, audio and video production, and photography.
AS SEEN ON
RADIO LIFE
For the last 4 years I've been working in commercial radio
I currently work part-time with Emmis New York producing live and pre-recorded syndicated radio shows including
Quiet Storm with Lenny Green (Nat’l)
Get Up! Mornings with Erica Campbell (Nat’l)
Keepin’ It Real with Al Sharpton
Afternoon Praise with Bishop Hezekiah Walker and Neicey T
Midday Inspirations with Liz Black
PAST PROJECTS
Radio One Digital Online Editor
Previously, I served as Online Editor for Radio One for 3 years.
In this role, I was responsible for updating station websites with timely curated content as well as create original content from broadcasts, interviews, and events. I also worked directly with sales to identify, pitch and execute branded content for clients.
DIGITAL CONTENT PRODUCTION
PROFESSIONAL HISTORY
Work Experience
THEBOBBYPEN.COM - ENTERTAINMENT REPORTER & CREATIVE DIRECTOR
August 2010 - Present
• Position TheBobbyPen.com brand as a lifestyle authority with regular television appearances including ABC 20/20, BBC News, TMZ, TV One and WJLA
• Experience presenting on live television, in-ear monitor system and teleprompter
• 900,000 views on YouTube
• Cited by notable websites including The Source, The Shade Room, Baller Alert, HelloBeautiful.com, HipHopWired.com, AllHipHop.com, WUSA, TheJasmineBrand.com, TheHowardTheatre.com, Examiner.com, Thisis50.com, JackThriller.com, HOT 97 DJ ThatsEnuff.com, YouHeardThatNew.com, FabEmpire.com, Top20DC.com
• Strategize and execute integrated marketing campaigns with companies including Courvoisier Cognac, Kia Motors, Rose ‘N’ Blum Bubbly Moscato, LivingSocial
• Live red carpet coverage (Grammys, BET Awards, Nickelodeon HALO Awards, MTV Awards, ASCAP Awards, Maxim Hot 100 and Maxim Super Bowl Party)
• Coordinated and managed 6 sponsored TheBobbyPen.com brand live events
RADIO ONE - ONLINE EDITOR / ON-AIR CONTRIBUTOR
March 2016 - June 2018
• Lead digital programming, editorial and social team for 4 websites. Markets include St. Louis and Dallas
• Implement proven strategic best practices and creative initiatives to execute internal and external integrated marketing utilizing brand assets to acquire and retain audience as well as solve clients’ needs across all platforms
• Strategies include content, promotional and loyalty marketing, SEO, SMS, social, video, email as well as traditional media
• Grow Instagram following by 210% and increase Facebook engagement by 1200%
• Program radio stations’ digital streams to maintain programming’s vision, voice and brand direction of the stations online
• On-air experience reporting on entertainment or local news and produce segment
• Monitor and update weather, traffic, and news reports into automation equipment: Selector, Wide Orbit, Audio Vault, Vox Pro, Cool Edit Pro, Adobe
• Produce analysis for senior management teams using a combination of Google Analytics, Chartbeat, Instagram and Facebook Insights among other social measurement tools
• Establish and grow content partnerships with press, media websites, bloggers, clients, celebrities, news-makers and agencies to strengthen brands in the digital space
• On-camera personality, producer and on location reporter for various local and national packages
• Scoping, editing, and writing posts about news, celebrity, entertainment, and gossip collected from both the local and national level as well as aggregating content from internal and external sources
ED WEEK- WEB PRODUCTION INTERN & AUDIENCE DEVELOPMENT INTERN
October 2012 - April 2013
• Prepared metadata, published and formatted articles and photos for website use
• Crafted eye-catching headlines and blurbs for the homepage
• Used analytics to monitor online traffic
• Monitored blogs, online forums and other branches of EPE's social media arsenal to boost user engagement
• Bricolage content management system
• Edited basic HTML content
• Interacted with print reporters and editors for consistent brand messaging online
• Demonstrated ability to meet deadlines
• Developed strong grammatical skills
• Analyzed trends of key performance indicators and report on changes to stakeholders
• Created, analyzed and updated various reports using MS Excel and web-based databases
• Served as primary contact with fulfillment vendor for customer service and within EPE
• Identified recurring problems, and put automated or scripted customer solutions in place
• Communicated any changes in website, marketing, or other policies which might impact customer care to appropriate internal and external stakeholders
• Assisted with email and print marketing projects using dynamic and static lists in email management system
EDUCATION
August 2011 - May 2013
AMERICAN UNIVERSITY, WASHINGTON, D.C.
Master of Arts, Public Affairs, Communication and Journalism
August 2006 - May 2010
TEMPLE UNIVERSITY, PHILADELPHIA, PA
Bachelor of Arts, Journalism - Magazine Writing